Trigger Warning: Rape, Victim Blaming.
Okay, so this morning I dropped off the kids at school, talked to one of the mom’s for some everyday chit-chat. In the middle of which she tells me about a teen drinking ad campaign that uses victim blaming as it’s source material. My response was, “Oh really, I’ll look into it when I get back home, and make the contributory phone call to help get it removed if I can.” Only, when I got home this is what I found:
- She didn’t want to do it, but couldn’t say no.
- When your friends drink, they can wind up making bad decisions, like going home with someone they don’t know very well.
- Decisions like that leave them vulnerable to dangers like date rape. Help your friends stay in control and safe.
People raged over this… WHAT THE ACTUAL FUCK. Honesty, when I first read people’s responses to this, I felt so stupefied that my fresh lit cigarette started burning my fingers before I came to.
Before this becomes in depth in any way, one of the first sources denouncing this ad came from feministing.com (side note: Most of the time the website is pure awesome sauce, if it’s not in your bookmarks already, I highly recommend it).
First off, there are a lot of feminist out there disagreeing with ad’s message on a fundamental basis. As in, on a line by line basis. Really quick, for those people, if the ad itself is so wrong the opposite must be true. Which means your wanting the ad to say something like:
- She didn’t want to do it, but since she was drunk out of her mind she fought better than Masae Ueno.
- When your friends drink, they can wind up making good decisions, like picking a complete and total stranger out of a crowd that will wind up marrying her in 13 months.
- Decisions like that leave them protected to dangers like date rape. You don’t need to help your friends stay in control and safe.
And no matter how you look at it, that’s just absurd. No no no. Absurd.
Then there’s the people that aren’t as hard-line. The people running around going saying, “Well, rape isn’t caused by alcohol, it’s caused by rapist. Therefore, by you bringing up that people, while drunk, get raped your victim blaming.” Now… I will say this: Rape IS caused by rapists. With that much, I’m agreeing with you 100%. 100%.
However, at the point in time point in time that you want me to be mad because the ad points out that drunk people make bad decisions…. I’m staring at you like your crazy. Case in point, Girls Gone Wild. The vast, vast, vast majority of women showcased on which were drunk at the time of filming. Under a legally binding contract, but still drunk. And if you still think drunk people make the best decisions in the world, then please define for me why GGW gets as many lawsuits as it does. Cause according to you Joe Francis was just made into a simple a businessman. Guess what, he’s not. He’s the most predatory misogynistic scumbag in the porn industry, and he needs to go die in a fire.
Then there were the people that got mad over the line:
Decisions like that leave them vulnerable to dangers like date rape. Help your friends stay in control and safe.
Um… Buddy System, Safety in Numbers… Anyone? This boggles my mind how there’s this many people that raged over this ad. The US Army tells it’s deployed soldiers to use the buddy system to stay safe in Iraq. That doesn’t mean there’s a collective of people saying that the US Government is blaming soldiers for their individual deaths. Children in the American School systems are told that if they have the opportunity to, they should walk to and from school in groups. That doesn’t mean there’s a collective of people claiming the American School System is blaming anything that happens to a child, on that child. Yet but somehow this applies to this one specific situation.
During the midst if all this, my second major thought. The second concept that bugged me the most… was that if the Pennsylvania Liquor Control Board isn’t allowed to spread a message about the responsible usage and dangers involved with alcohol consumption, who is? No, seriously. I’m more than sure the campaign is getting pulled, I’m more than sure they’re going to receive hate mail over it for a while, but past that… if they aren’t going to spread information, who is? Because everybody else in Pennsylvania is surely paying attention. Liquor stores aren’t going to do it. The education department had a hand in it, and they surely aren’t going to do it on their own, especially not now. And I know none of you are thinking the alcohol manufacturers are going to do it. So who is left to spread this information? Because I don’t see it happening.
The worst part, and it’s kinda scary how subtle and misogynistic it is. But the worst part, is that by all the implications made against the ad in question, the underlining principle is still:
If your a woman you can’t be responsible for anything you do, and you can’t prevent anything from happening to your friends or yourself.
And that’s the most misogynistic garbage I’ve heard or seen implied by the mainstream in quite sometime. It’s such fear mongering victim mentality spreading BS. How suddenly woman aren’t allowed to have things like self control, alcohol tolerance, or even so much as a buddy system. Why? So that a hate war can be waged against, something that informs people of something else, that has the potential to be dangerous. If going to bars and clubs alone was so great, if drinking until your at the point were your completely willing to urinate and defecate on yourself is such a great experience, if being so drunk your willing to taking random strangers home that you never would if you were sober was so awesome… why aren’t there any mass collectives promoting it? Yeah, there’s party girls and party guys, but there’s no International Become Shitfaced Drunk Group. And if no one really believes that, then why are people getting pissed off because someone is saying what people believe and actually do?